| NEW PROFESSIONS IN THE FASHION ACTIVITY AT THE EUROVET TRADE FAIRS |
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| Written by interselection.net | |||
| 03 Sep 09 | |||
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ZOOM BY FATEX, INTERSELECTION AND FATEX are setting up an e-service at the beginning of this Autumn to put exhibitors and buyers in direct contact with each other.
This on-line appointments facility assists in the preparation of a visit to the trade fair with maximum effect and with the possibility of making new contacts throughout the year. The aim: to help companies and buyers save time, find new customers or suppliers as quickly as possible and widen their international network. Times are changing and, nowadays, companies are constantly seeking new markets and new opportunities to become more productive. The trade fair is no longer simply the place where you meet your customers; there is a greater need to make new contacts. The professional trade fair remains the most favourable place to make this type of contact but it must of course be useful and qualitative. This new service helps prepare an initial exchange beforehand in order to save time. The future of professional trade fairs depends on hyper-specialization. Buyers, as well as exhibitors, demand that trade fairs evolve in the services they offer and go beyond the organization of an event towards "tailor-made" support. This service is not an alternative to trade fairs, but it supplements their offer. To be aware of the current climate, nothing can replace the direct contacts, meetings and global information which a trade fair offers; enhancing the collections and expertise, illustrating the fashion perspectives at the forums, exhibitions and high level conferences on the future of the fashion and textile industries (manufacturing, distribution). "Meet Fashion" is an efficient computer service which optimizes the preparation of the trade fair whose ultimate aim is organize direct relations and business, human and professional contact.
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