TW Steel, whose name means ‘The Watch in Steel’, is showcasing its on-going commitment to the Asian market, including the opening of a regional headquarters in Hong Kong, with the launch of its first dedicated store platform situated in the Filipino capital.

The TW Steel Boutique at The PODIUM is a concept store designed to showcase the entire ‘Big in Oversized Watches’ family from TW Steel – the collection currently numbering 124 executions. 

The contemporary design of the store is truly reflective of TW Steel, featuring innovative styling and the instantly recognizable, distinguished, bold look expressed by the ambitious international lifestyle brand.

“This is an exceptionally proud moment for everyone involved with TW Steel,” stated TW Steel Chief Executive Officer, Jordy Cobelens.  “To be here launching our first TW Steel Boutique store today is a landmark moment in the history of our brand and once again, a fantastic accomplishment in our short five-year history.  It’s particularly exciting to see the TW Steel collection housed in a dedicated retail environment and I’m delighted it’s here in Manila as part of our continued investment in Asia.”

TW Steel has been available in The Philippines since 2008 through its exclusive retail partner, Lucerne Jewelers.  In addition to the elegant new boutique platform, TW Steel is also available in the territory in Lucerne, Chronos, Wrist Pod and Swiss Gear outlets.

A family-owned company, headed by 28-year-old Chief Executive Officer and co-owner, Jordy Cobelens, TW Steel enjoys a reputation as an innovative and bold lifestyle brand – now available in over 80 countries worldwide.  TW Steel enjoys a global brand platform through its association as the ‘Official Timing Partner’ to the Renault F1 Team competing in the Formula One World Championship.