www.logisticsdigest.com, to compete at Asian Publishing Award (APA) 2010 in Content Delivery category. The APA is one of the region’s prestigious award presentation ceremony organized annually to recognize outstanding publishers with good practice within ASEAN. The event will be held recently at Ho Chi Minh City, Vietnam.

www.logisticsdigest.com is online magazine that TTIS has created since the company has a policy to change from print to digital. The website offers a wide range of content covering all articles in ‘the magazine’ as well as news and information from other reliable sources. This is convenient for users to approach the information 24 hours a day. The website also features updates and news covering all process in logistics and supply chain such as seeking suppliers, warehousing, inventory management, tax and custom, transportation and shipping, and many others. It also features latest trends and technologies to encourage Thai manufacturers to keep up with global trends.
 

Dr. Rochana Kosiyanon, Managing Director of TTIS Co., Ltd. revealed: “We have changed the content from print to digital and it gets very good feedback from readers. Last year, the website recorded 7,000 – 8,000 visitors each month but the number this year has risen up to 10,000. We also have a plan to market and promote this website to a wider range of readers using various kinds of media such as websites, print ads as well as other online media.

“We have E-newsletter sending out to members and companies in our database every week to encourage them to develop their business continuously, which in turn, will help develop the country’s industry as well. We also provide a special team to approach trade associations and organizations to introduce the website and give advice on hands. We believe that this website will be useful for those in logistics industry as well as in the relevant businesses.”

Asian Publishing Award (APA) is one of prestigious awards in Asian region organized annually to recognize outstanding achievement of publishing media. Publishers from all over Asia will be invited to submit outstanding projects they achieved in various areas such as Content Generation, Content Delivery, Consumer Research, Design and Layout, Advertising Delivery, Magazine Franchise and Business Models. APA incorporates the Asian Magazine Management Awards, the Asian Book Publishing Awards, and the Asian Corporate Communications Awards. APC also features a series of activities including the Asian Publishing Fair, Meeting of Minds and CEO Forum, etc.

The Content Delivery category will be considered from how well the membership or subscription and other audience building activities are carried out. A circulation or multimedia audience acquisition and development program or campaign to expand the readership base and generate additional subscription, membership or audience that resulted in achieving the campaign or program goals. Was the target audience(s) defined? Were prospects generated? What were the basic offers made to attract the audience and subscribers? The audience development or subscription program or campaign can be either for renewals or new acquisition, direct mail, web-based or door to door in print, online and mobile media or a combination of the above.
 

www.logisticsdigest.com was developed by TTIS Co., Ltd., a private company started by a group of Thai professionals who perceived unmet demand for trade contents in Thai industries. At its earlier year, the company took up projects from the government offices and private clients doing industrial researches, trade newsletter, database system, 3 trade magazines including TTIS Textile Digest, TTIS Fashion Biz and Logistics Digest, public seminars, training courses, etc. all involved in the various manufacturing sectors in the Thai industry. The company also produced annual directories for a range of trade associations in Thailand, ranging from the Federation of Thai Industries, the Singapore-Thai Chamber of Commerce, the Thai Weaving Industries Association, the Thai Textile Merchants Association, the Industrial Estate Authority of Thailand, etc.

Try it! It’s just one click away, go to www.logisticsdigest.com
For more information, please contact khun Suteera at 0 2718 8950 ext. 205 or e-mail This e-mail address is being protected from spambots. You need JavaScript enabled to view it