The 6th Interfilière Hong Kong trade show grew by 10% in exhibition area this year with 170 exhibitors from 13 countries providing the world’s leading sourcing platform for lingerie professionals with the highest quality. The 2012 show brought more product diversification in comparison to last year; 40% of suppliers showcased fabrics, 17% accessories, 16% laces and 9% embroideries. Additionally, this year the focus was growing the OEM and ODM sector and they represented 11%.

Interfilière Hong Kong has always been an international trade show and this year the Hong Kong show attracted 3,500 industry visitors from 47 countries. The top ten visiting countries and regions were China, Taiwan, Thailand, the United States, South Korea, Japan, the United Kingdom, Indonesia, France and Australia. The organizers recorded the main growth from South East Asia.

The reputation of the Hong Kong Interfilière show as the leading sourcing platform for intimates can be concluded from the trade visitors that were present during the 2 days. 60% of the visitors were CEOs, managing directors, heads of purchasing or buying departments as well as designers. Interfilière Hong Kong offers an unparalleled opportunity for exhibitors to share with the trade visitors, their new collections, trends, innovation and do qualitative business. Interfilière Hong Kong is also the platform for exchange of ideas, and start new research and development.

Interfilière Hong Kong Trends Forum decodes the Fall/Winter 2013/14 Trends

The trends forum has been a great success over the years. It offers carefully selected samples from exhibitors and manufacturers presenting trends for Autumn/Winter 2013-2014. They are representative samples of the major colors set to drive the season’s key looks. At the same time, it gives the head buyers and designers a clear overview of the new trends, colors and fabrics for the upcoming seasons. The themes of the trends forum are also extracts of the latest Evolution Guide 19 – Fall/Winter 2013-2014 Trends which was released for the first time at Interfilière Hong Kong. (The trends book can still be ordered online at
www.interfiliere.com)

The 4 themes are:
Light and Luxe: This trend is about re-interpretation of intimate memories and forgotten skills with new technology. It is a big revival of French style, detailed, light and frivolous. Lingerie should be delightfully intimate and precious. Adoption of delicate powdery colors with a hint of decadence.

Soft and Cosy: This trend is about dreaming of a world where the magic of transformation is reality. Inspiration came from a dream where the old rules and codes did not apply, a world where only creativity and playfulness counted.

Structured: Inspired by modernism in 20s, 50s and 60s, this trend is about the growing need for humility with regards to resources. The focus is on using modern technology for inspiration. Not only for comfort and construction, but also as an imaginary source. Pixels, fractals and the onslaught of 3D technology boggles the mind. Technology is translated into a new direction of beauty.

Dramatic: Black is the new black with fantasies and dreams. This trend is about sweet romanticism and flowers metamorphosed into erotic phantoms. Black seduction is decorated and embellished in refinement and sophistication exuding surprises and effects.

Interfilière Hong Kong also collaborated with the Hong Kong Polytechnic University on a design project called “The Idol”. BA students in final year (2011-2012) in Fashion & Textiles with specialism in Intimate Apparel – Ace Style Institute of Intimate Apparel, Institute of Textiles & Clothing were asked to trace back the roots of lingerie and to create half prototypes and inspirational boards. The overall aim of this project is to equip students with academic and practical knowledge of intimate apparel with the integration of design and technological aspects. It aims to develop competent and dedicated professionals for the intimate apparel
industry, with a long-term view to enhance the design quality and technological development of the current and future intimate fashion business.

Interfilière Hong Kong – Intimate Apparel and More…

Interfilière Hong Kong provided more than a sourcing platform for its partners and organized a series of seminars during the show. LANDOR, one of the world’s leading strategic brand consulting groups shared with attendees ‘Inspirational Thinking’; to inspire & encourage you to 'Think-Out-Of-The-Box'. TAGSYS, leading RFID solution provider presented a case study from Europe using RFID in Supply Chain Management (SCM). INVISTA, the global textile technology pioneer and fiber developer presented ‘Winning with today’s lingerie consumer -LYCRA® fiber with W Technology fashions your essentials for growth’. In addition, Interfilière Hong Kong partnered with CONCEPTS PARIS, world's leading lingerie trend consultancy
agency. All the seminars were well-received by attendees.

With the phenomenal success of Interfilière Hong Kong 2012, the intimate apparel industry key players have their calendars marked to attend the upcoming Interfilière events: www.interfiliere.com

Paris July 7-8-9, 2012
Shanghai October 22-23, 2012
Paris January 19-20-21, 2013
Hong Kong March 26-27, 2013

Eurovet
Eurovet has been organizing Interfilière trade shows around the world with the biggest event in Paris for the past two decades. Since 2011, this leading sourcing platform for intimates and beachwear in Hong Kong has taken a new name, “Interfilière Hong Kong” to establish the synergy with the global Interfilière events that are known worldwide. This year, all Interfilière events around the world, including Interfilière Hong Kong 2012, are communicated through the official website www.interfiliere.com so that all corporate messages are conveyed in a consistent way to all participants.

Interfilière Hong Kong has formed a strong strategic relationship with Hong Kong Intimate Apparel and Industries’ Association (HKIAIA) for six years. This alliance has proven that this trade event is truly an international event and an authoritative platform in the whole region for the lingerie and beachwear industry.