Wiriyaporn Mahaudompun, senior brand manager of Bossini, said the store located on the ground floor at Central Plaza Pin Klao provided a full range of clothing and accessories for women, men, children and young people.

The new store layout, which features customer-friendly features, will be completed at all branches within the next one to two years.

"After the brand revamp, it [Bossini] will shift its focus to target families," she said.

The company plans to add 10 new Bossini concessions in department stores across the country, focusing on retail stores in urban areas.

The additional stores will bring total number of Bossini outlets to 82 by the year-end.

The company has also rebranded its logo. The new green design features its signature lamp icon which symbolises warmth and reflects a positive and optimistic attitude.

The company hopes the new logo and store design will build brand recognition for the firm and generate sales.

Bossini has 1,178 stores in 33 countries. Thailand is among its top five best-selling markets. First-quarter sales of Bossini in Thailand increased by about 10% year-on-year as expected. The company expects sales this year to grow by 10% to 330 million baht.

Minor International (MINT) shares closed yesterday on the SET at 10 baht, down 50 satang, in trade worth 349.44 million baht.