The new storefronts, which initially focus on making mobile web sites available to all Internet-enabled mobile devices.

Kristi Decker, director, online merchandising for Abercrombie & Fitch said: "Digby meets our high standards for delivering a consistent and positive brand experience, while utilising a software platform that will scale with us as we expand into applications for the iPhone, BlackBerry and various Android devices. Mobile storefronts are our next step in extending the ultimate convenience and flexibility to our young, progressive customer base for whom mobile is a way of life."

The rise of mobile commerce in retail continues to grow. According to the most recent Deloitte Annual Holiday Survey, 19% of shoppers over the holiday season expected to use their phones to assist in their shopping to find store locations, check prices, read reviews and make purchases.