Sevelen, January 2010:The Porsche Design Sport Collection began in cooperation between adidas and Porsche Design. With the 2010 Spring/Summer Collection, the two companies confirm, for the seventh season in a row, just how well modern functionality, high quality technology and distinctive design combine.

The current Porsche Design Sport Collection consists of multi-functional clothing, shoes and accessories; accomplices for the discerning man for such activities as Driving, Golf, Running/Fitness, Tennis and Water/Snow“. One can see and feel the blend of exclusive materials, performance enhancing details, and skilled workmanship in each item. Part of the new collection is the successful coldblack® technology from Switzerland. “With the Porsche Design Sport Collection, our coldblack® technology is once again reaching new target groups and markets”, says a delighted Hans U. Kohn, COO Schoeller Technologies AG.

“The interior climate management in direct sunshine and the high level of sun protection are particularly welcome in the sport and leisure area, as dark shades always look elegant and timeless and are popular regardless of the season.” With coldblack®, efficient heat management and a high level of protection from UV rays (minimum UPF 30) are achieved across the entire color spectrum.

The current Porsche Design Sport Spring/Summer Collection is available in selected high-end boutiques, in adidas Sport Performance Concept Stores and in Porsche Design Stores worldwide since January 2010. coldblack® adheres to the bluesign® standard, the worldwide most stringent EHS (environment, health, safety) standard for textiles. Among other awards, the modern finishing technology has received the American Popular Science Award and the Swiss Design Prize.