Exhibitors demonstrated surprising boldness in these uncertain times, boldness that led them to continue to bet on creativity and quality. Buyers - and the percentage of international buyers remains unrivalled - applauded their original and renewed propositions.

Four days of fruitful exchange and discussion, of business, of energy, all confirming Premi?re Vision Pluriel as the essential meeting point for all international professionals working in fashion textiles.

Indigo: on the wave of creativity If external forces, such as the economic situation and a transport strike on the first two days of the show, came to slow down the progress of Indigo’s Fashion edition, the fair nevertheless succeeded with more than 13,800 visits. The work of 194 international studios was on display at Indigo and buyers from all over the world came and found extremely creative designs to boost creativity in their own collections in this troubled period.

Attendance showed a slight downturn (3.8%) compared to September 2007, but maintained a high level. The percentage of international visitors remained particularly high, 73%, the same level as in previous September editions, with a large proportion of Europeans (65%). A notable increase was seen in from visitors from Italy, coming third behind France and United Kingdom with a 5% increase, the Netherlands +20%, Portugal +30%, Sweden +15%, Switzerland +11% and Belgium +8%. Germany maintained fourth place. The consequences of the euro/dollar exchange rate can still
be felt in the performances of more distant countries, though some of them registered an increase (China, Hong Kong) or remained stable (Brazil). As for French visitors (27% of the entries), they registered a decrease of nearly 4% with 3,710 visits.

Premiere Vision’s exhibitors came in large numbers to find designs at Indigo. The proximity of the two events encourages business exchanges, and the fabric producers are now used to visiting the design studios. A total of 1,404 exhibitors from the fabric show came to Indigo and found prints, jacquard and weave designs, and other textile designs, to update their autumn/winter 09/10 collections or to prepare for spring/summer 10.

As it is often the case at Indigo, where buyers want to make sure they will find exclusive designs, the first day was most active with more than 4,000 visitors. Generally speaking, the disruption caused by the Paris transport system during the first two days of the exhibition had an impact on exhibitors’ activity. The average length of visits – and therefore of working hours – was cut short, which particularly penalized smaller studios.

With fashion still favoring decoration in all its forms, exhibitors could exploit their expertise. While the economic climate is gloomy, buyers focused on creativity, originality and quality. Fashion designers, brands and distributors consider Indigo to be a must-see event since they know that they will find unique and exceptional designs that will give their collections the twist that will enable them to stand apart. The participation of the 24 young textile designers selected by the design competition Texprint and the prize presentation to the six winners by the renowned British designer Sir Paul Smith, was one of the highlights of the event. The new designers’ cutting edge collections, always creative and innovative, were very well
received.

For autumn/winter 09/10, a season “involved in a search for balance between mastery and impulse”, the Premi?re Vision Indigo fashion team offered a focus centered around six inspirational subjects: “sensitive observation”, “coded recoded”, “expressive and determined”, “naturally altered”, scellaneous repetitions”, “polychrome influences”.