This twice-yearly event organised by Première Vision, the world’s premier fabric showTM, is a
distinctive exhibition that brings together top weavers with creative Chinese fashion
professionals. For this edition, dedicated to spring-summer 11, the club-like show welcomed
34 participants and registered 1,556 visits, an 8% increase in visitors’ attendance over the
prior Beijing edition.
At the close of the 2 days, participants and guests voiced their great satisfaction with the
contacts forged and the extremely upbeat business climate. Participants underlined the
arrival of new contacts who corresponded perfectly to their client profiles. This
demonstrates the dynamism of the Chinese fashion market.
As for visitors, the club-like format of the event matched the expectations of this market,
which is in constant activity and seeking creative and quality products.
Première Vision fashion information at the show included the Colour Range, the "Vision
spring summer 11" inspirational film and the season's Bests (an audiovisual synthesis of the
colours and fabrics selected by international buyers during Première Vision Paris in February
2010). The fashion seminar, tailored to the Chinese market and presented by Sabine Le
Chatelier, registered a record number of 173 participants.
In the guests' own words
“We have placed orders in Premiere Vision China which is a very focus exhibition tailored
for the Asian market. The show was an effective tool for us to get design inspiration and new
ideas. It is really good to catch up with people from the fashion industry in Premiere Vision. ”
Mr. Kelvin SUN, Gay Giano, Hong Kong
“Première Vision China was nicely organized and we visited it for almost every session. The
fashion information and color range in Premiere Vision China were very useful for us.” Mr.
Zhiguang CHEN, Mixmind Art & Design Co., Ltd, Guangzhou China
"We like to work directly with the weavers. We give ourselves time to get to know each
other, we visit the factories. Our suppliers are very familiar with our needs. I came to
Première Vision China to find news and make new contacts. I plan on going to Europe to
attend Première Vision in Paris and I'll take advantage of being there to visit the factories
and make my selections at that time." Rich Fu, chief designer, White Collor
"The spring-summer season is particularly important for us. I was at Première Vision in Paris
in February, and this time I am in Peking to complete and finalize certain collections that I
targeted in Paris. As I am based in Shanghai, I make a special trip to Beijing for Première
Vision China. And it is really worth the trip." Ms. Helene Hu, chief designer of Decoster
(Shanghai)
"You know, we currently have 800 boutiques in China. Our fabric needs are exploding along
with the evolution of our brands, and we have to go up in quality to gain market share. If we
are mediocre, we will quickly disappear from the Chinese market. I come each session to
Première Vision China Beijing, with my team of designers. They do their work selecting
fabrics. This event is very good, and it should stay in Beijing." Mr. Wu Jianmin, President of
Shan Dong Show Long Fashion & Accessories (Shan Dong Province)
Upcoming dates for the autumn winter 2011/12 season
• PREMIERE VISION, in Paris, from 14 to 16 September 2010 [3 days] /
www.premierevision.fr
• PREMIERE VISION CHINA in Shanghai, 20-21 October 2010 / www.premierevision.cn
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